Fonterra Foodservices Malaysia is embarking on a new initiative called Anchor Say Cheese campaign to get more people to experience its best-selling Anchor Cream Cheese through exclusive edition Anchor-branded dessert creations. This innovative approach might possibly be the first initiative of its kind amongst retail brands and it is the world’s first Anchor-branded Dessert Creation.
The delectable cream cheese indulgences include Kaien Chizu Tart, Winter Magma and Karui Snow Cake and were created by Fonterra’s own in-house patisserie chefs using Anchor Cream Cheese, and other Anchor products such as Anchor Cream, Anchor Butter and Anchor Cheese Slices. Its divine creamy goodness and taste will leave dessert lovers craving for more. Kicking off the Anchor Say Cheese Campaign at RT Pastry in Subang Jaya recently, Linda Tan, Head of Fonterra Foodservices said that the campaign would allow consumers to have a taste of signature desserts featuring Anchor products exclusively. “Through this initiative, we wanted more people to get a taste of scrumptious desserts made mainly of Anchor products with the Anchor Cream Cheese as the key ingredient. The desserts also include the use of Anchor Cream, Anchor Butter and Anchor Cheese Slices. What you will get is a consistent taste of quality that Anchor is renowned for,” she said. 
The signature desserts took months to create and to perfect. They are favourites in line with current world dessert trends whereby Korean and Japanese inspired desserts are all the rave. Some of the desserts feature a dash of sea salt to bring out the creaminess of Anchor Cream Cheese. The Kaien Chizu Tart in particular, is a sea salt cream tart with a rich cream cheese filling, topped with melted sliced cheese. The distinct taste of sea salt complements the tart’s luscious cheesy flavour.
Chocolate lovers will especially savour the Winter Magma, which is a melt-in-your-mouth chocolate soufflé. It has a cream cheese centre and is simply divine. The Karui Snow Cake on the other hand, is fruity and fresh. Topped with a buttery almond crumble, the petit vanilla chiffon cake is light and delicate with mango passion cream cheese filling.
These cream cheese indulgences are available at selected bakery partners throughout Malaysia from now until the end of January 2016 and the price ranges from RM 4.50 to RM6.50 per piece.
In Kota Kinabalu, the signature desserts can be found at all Port View Euro Bread bakeries. The campaign has also gone live concurrently at Fonterra Foodservices’ different bakery partners throughout Malaysia, namely at RT Pastry in Klang Valley, Yeast Pastry in Malacca, Happy Chef Bakery in Sarawak, Happy Angel’s Cake House in Teluk Intan, Bread History in Penang, SDS Bakery in Johor Bahru and Fung Seng in Muar. Each bakery will reproduce the recipes with their own signature style, sold in specially made Anchor packaging.
Dessert connoisseurs are definitely in for a treat as they can embark on a dessert trail to taste the unique twists to these Anchor desserts across Malaysia.
For more information please feel free to contact:
Andora Fredericks / Izreen Abdullah
Truth Communications
21, Jalan Setiabistari 50480 Damansara Heights
M: 012-323 0302; Tel: 03-79321553
E: andora@truth.my / izreen@truth.my
Joanne Lee
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